Khushi Choudhary
Digital Marketing · BangalorePortfolio · 2026
Paid Media & Creative Strategist · Meta & Google Ads

Khushi Choudhary

The reasoning behind the results.

Bangalore, India

Performance marketer with hands-on client agency experience managing and optimizing paid ad campaigns across Automotive, Education, and Beauty. I bridge data-driven media buying with conversion-focused creative strategy—focusing on lowering Cost Per Lead (CPL) and improving lead intent.

06
Accounts Managed
Paid
Paid Social & Search Focus
CPL
Lead Gen & Creative Testing
What I work across

Each one tagged with the account that proves it

Paid Media ManagementMeta Ads Manager · Google Ads · Budget & Daily Monitoring
Creative Performance & CopyAd Hook Testing · Visual Angle Iteration · Lead Form UX
Conversion OptimizationMeta Instant Forms · Landing Page Alignment · CPL Reduction
Performance Reporting & AnalysisCPL Trends · Attribution Tracking · Audience Fatigue Detection
Performance case studies

Paid media, measured

All work →
01
Magnum Honda
Automotive · Paid Search & Social

Restructuring reporting to scale budget confidence.

KPI36% Lower Cost Per Lead (CPL)Leads: 59 → 84
  • —Monitored and optimized dual-platform campaigns (Google Ads & Meta Ads) across 4 car model lines.
  • —Audited ad spend allocations to isolate top-performing weekend and monthly offers.
  • —Standardized reporting into 30-day and 3-month rolling trends to evaluate true acquisition costs.
Read case study →
02
Alpha Montessori, Plano & Frisco, TX
Education · Paid Social & Creative Strategy (US Market)

Creative testing and Instant Form optimization for parent lead capture.

KPI20–25 Qualified Inquiries / Month via Meta Lead Forms
  • —Designed and deployed Meta Instant Lead Forms built with qualifying questions to filter high-intent parent inquiries for campus tours.
  • —Iterated ad creatives: tested campus activity showcases and parent proof vs. standard curriculum copy to counter creative fatigue.
  • —Monitored active ad sets daily, balancing traffic between high-intent website visits and low-friction native lead forms.
Read case study →
03
Marie Claire Paris Salon, Kothanur
Beauty & Wellness · Local Paid Acquisition & Creative System

Testing structured creative angles to scale service bookings.

KPILowered Creative Fatigue6-Pillar Rotation
  • —Managed Meta Ads targeting hyper-local audiences to drive appointments for high-margin salon services.
  • —Built a 6-pillar creative framework (Hair Explained, Transformations, Stylist Spotlights) deployed directly into paid ad rotation.
  • —Monitored lead delivery, evaluating actual footfall booking intent rather than just superficial click volume.
Read case study →
Integrated & organic brand work

Multi-Channel Organic & Brand Building Experience

Financial Services · Organic Content
Shanthala Chits

Monthly content and website updates balancing chit-scheme promotion with plain-language financial education.

Beauty · Multi-Channel Offers
Marie Claire Paris Salon, Kadugodi

Ran a recurring monthly offer consistently across Instagram, landing page, email and WhatsApp.

Beauty · Content & Meta Ads Support
Flaunt Salon & Spa, Banaswadi

Long-running content support, followed by a month of running Meta Ads directly with weekly performance reporting.

How I think

Understand, diagnose, position, create, activate, measure, optimize, learn.

The same 8 steps run under every account on this site — each one illustrated with a decision I actually made.

Read the process
Industries
Automotive
Model-line specific angles and reporting built to survive a budget conversation.
Beauty
Named content series and monthly offers carried consistently across every channel.
Education
Trust-led creative for parents, judged on lead quality rather than lead count.
Financial Services
Explaining the product first, so the scheme posts land with people who understand them.
About

A marketer who wants to know why the number moved.

Working across 4 industries taught me how differently trust, price and proof work in each one — and how much of the job is deciding what to believe before deciding what to do.

Get in touch