One monthly offer, said the right way on four channels.

Run a consistent monthly offer and content presence for the salon across every channel its clients actually use.

Keep a recurring monthly offer running end-to-end every month, with content and offer messaging consistent in tone and positioning across channels.

Salon clients in Kadugodi and Whitefield, Bangalore.

A monthly offer only works if it's communicated consistently everywhere a client might see it — landing page, mailer, WhatsApp and social all needed to say the same thing in the right voice for each channel.

Owned the account's full monthly offer program, running every month, with strategy fully owned by me. August's edition was the Independence 'Freedom' package.

• Built monthly social media content calendars.
• Wrote landing page copy, mailer copy and WhatsApp messages for the monthly offer, briefing designers and developers directly.
• Did creative work across placement, tone, messaging, relevance and consistency to keep the account's communications coherent across channels (IMC discipline).

Instagram: @marieclaire_kadugodi

• A single offer, consistently understood across four different channels and the audiences reached through each one.