A financial product, explained before it's sold.

Keep the content system doing two jobs at once — promoting specific chit schemes and educating followers on how a chit fund actually works.

• Built monthly social media content calendars, plus standalone scheme and occasion posts.
• Wrote September scheme posts using real terms — High Net Worth Fund Pro, Smart Focused Fund, Value Saver Pro.
• Developed chit-fund education content and testimonials.
• Owned website updates every month alongside the social content.

Instagram: @shanthala.chits

• Balanced product promotion with genuine financial education, translating a technical product into content that felt approachable rather than clinical.