8 steps, each with a decision attached.
This is the sequence running under every account on this site. Every step below is illustrated with something I actually did, not a principle in the abstract.
Understand
Who I'm actually speaking to.
The Bangalore / TMK regional split inside the Magnum Honda weekend Meta Ads structure.
Diagnose
Find the real problem, not the visible one.
An Elevate ad-group comparison that revealed a ~25% cost-per-lead gap worth acting on.
Position
Decide what to communicate.
Distinct angles per Honda model — reliability, premium, efficiency, safety, hybrid.
Create
Build the message and the creative.
Marie Claire Kothanur's six named content series, each with its own purpose.
Activate
Match the platform to the job.
Ran both Google Ads and Meta Ads across the weekend and monthly offers — reporting was structured by platform to keep each read honest.
Measure
Verify before trusting.
Checking a favourable CPL reading against the window it was drawn from.
Optimize
Change something because of what the data said.
A 30-day / 3-month / 6-month dashboard using total spend against total leads per window.
Learn
Carry it into the next account.
Reporting checks built at Magnum Honda now shape how I read every account's numbers.