Creative testing and Instant Form optimization for parent lead capture.

Drive enrollment leads for a school where the audience — parents — needs to trust the brand before they'll act.

Generate enrollment leads while making sure those leads were genuinely good fits, not just high in volume.

Parents evaluating a Montessori school for their child — an audience that responds to trust and specificity, not generic education marketing language.

For a parent-facing education brand, the marketing has to sound like it understands what a parent actually weighs when choosing a school — real USPs, not stock phrases.

Meta Ads enrollment copy grounded in the school's actual USPs, a dedicated social content strategy alongside paid, and testimonial-based creative built around trust and authenticity.

• Owned the YouTube channel, website, testimonial video content and monthly offers end-to-end, with the monthly offer running in September.
• Wrote Meta Ads enrollment copy built on the school's real USPs.
• Ran and closely monitored Meta Ads, with deep creative research behind the ad content used.
• Generated leads and reported on them, tracking lead quality rather than volume alone.
• Produced a short-form Reel for the account's social content.

• Tracking lead quality, not just lead count, on the Meta Ads gave the school a read on whether the ads were bringing in the right families rather than simply more leads.