Restructuring reporting to scale budget confidence.

Keep showroom leads and test-drive volume flowing across four Honda model lines — City, Elevate, Amaze and ZR-V — while keeping ad spend predictable and performance reporting genuinely trustworthy rather than a single-month snapshot.

Drive consistent lead volume per model line through a recurring weekend offer and monthly campaigns, with reporting that reflects real trends.

Bangalore and TMK-region car buyers, split by region inside the weekend Meta Ads structure.

Treat reporting as something to verify before acting on it, not just something to produce. Use ad-group and creative-level detail to make real budget decisions rather than working off headline numbers alone.

Recurring weekend offer campaigns — Google Ads recharge, landing page checks, social, then Meta Ads split by region. A documented monthly reporting structure per model line. Ad-copy libraries built around distinct angles per model: reliability, premium, efficiency, safety, hybrid.

• Built monthly social media content calendars end-to-end.
• Drafted ad copy from scratch across all four model lines.
• Ran and monitored both Meta Ads and Google Ads directly.
• Updated the City and ZR-V launch website pages.
• Fixed schema markup for the Kanakapura Road location and handled SEO for the Autoterrace used-car vertical.
• Built two distinct reporting structures: a weekend-offer report on Google Ads (spend and leads per model, broken down by ad group) and a monthly-offer report on Meta Ads (creative-wise spend, leads and CPL per model, plus a 30-day / 3-month / 6-month trend dashboard using total spend ÷ total leads per window rather than averaged monthly CPLs).

• All-New City launch page ↗
• All-New ZR-V detail page ↗

Instagram: @magnumhondacars

I took ownership of performance reporting across Google and Meta Ads — analyzing historical trends, identifying a ~25% cost-per-lead gap between ad groups, and building a reporting system that translated performance patterns into actionable next steps.

• Caught and corrected a misleading performance read before it could shape a budget decision, by tracing a favorable-looking number back to an unrepresentative reporting window.
• Turned an Elevate ad-group comparison into a concrete monthly budget recommendation, based on a ~25% cost-per-lead gap between the two ad groups.
• Improved how performance trends are measured — using total spend against total leads across 30-day, 3-month and 6-month windows instead of averaging monthly figures, avoiding distortion from low-spend periods.
• Brought weekend-offer cost per lead down ~36% month-over-month while scaling lead volume up.